Alexandra Bardon -整合营销
整合营销总监
- 发展, 管理, and optimizes strategic advertising campaigns across Google Ads, Facebook Business Manager and other marketing platforms.
- Makes recommendations based on advertising spend and delivery, 增加线索并推动注册.
- Assists in email marketing campaign efforts and content creation.
- Optimizes custom landing pages and ensure pages conform to SEO best practices and accessibility.
安珀布什-平面设计师
平面设计师
- Maintains the integrity of the university's brand identity.
- Serves as a main contact for creative and design project requests.
- Consults, coordinates, develops, designs, and 管理 advertising and 打印 schedules.
- Collaborates with internal stakeholders and outside vendors to fulfill 打印 collateral requests.
Nia Coleman - Web内容
网页内容管理员
- 支持创建, optimization and standardization of 数字 content on non-athletics web properties.
- Manages the University's alumni networking platform, LindenConnect, assisting the Alumni Relations team with associated events, 校友社区和网页.
- Ensures that Lindenwood's web content upholds university standards, branding and values.
- Manages the 项目申请表格 (PRF) for the Marketing and Communication teams.
Peter Colombatto——市场营销
市场部助理副总裁
- Responsible for directing and overseeing all university marketing operations and strategies.
- Administers consistent brand stewardship and messaging development.
- Oversees production of all advertising material, 包括经验, 打印, 数字, video, audio, 和户外.
- Collaborates with campus stakeholders to promote special events, 程序化的订婚, 以及晋升计划.
- Directs all aspects of creative marketing production, 包括平面设计, 摄影, 和摄像.
Brad Hansen -创意内容
创意内容总监
- Leads production of the University's branding, advertising, 打印, and 数字 collateral.
- Provides creative art direction and oversees identity compliance.
- Ensures that the creative produced is innovative, consistent, and effective.
- Manages relationships with vendors to ensure satisfaction and premium quality production.
克莱尔·米尔斯-招生通讯
招生沟通专员
- 发展 key messaging/copy for 打印 and electronic enrollment communications.
- Coordinates the targeted creation and timely launching of communications from the Customer Relationship Management (CRM) database.
- Leads strategy for communication plans to prospective students.
- Assists with maintaining a strong social media presence on admissions-hosted channels and other relevant sites.
朱莉·米斯勒-通讯
Assistant Vice President, Communications and University Spokesperson
- Oversees internal and external communication initiatives.
- 发展 strategy for media relations and targeted partnerships.
- Collaborates with university staff to pitch stories and respond to media inquiries.
- Partners with the Public Safety department to disseminate timely warnings and emergency communications.
TBD -沟通内容经理
沟通及内容经理
- Oversees delivery of written and 数字 content to convey strategic messaging.
- Copyedits produced content including university-wide reports, 电子邮件沟通, 杂志文章, 媒体购买.
- Drafts original communication for website content, 杂志文章, and press outreach.
- Shares responsibility for Lindenwood's brand and communication with both internal and external audiences.
Lyle Schmitz -摄像师/摄影师
摄像师/摄影师
- Schedules, coordinates and provides campus-wide videography, 摄影 and editing.
- Shoots video and takes photos for marketing campaigns and promotions.
- Makes content recommendations based on data / analysis.
- Maintains responsibility for project files and creative assets in the university’s asset management system.
Aj Surrell -社交媒体
社交媒体专员
- 发展 and 管理 Lindenwood’s organic social media strategies in coordination with various departments and university strategic initiatives.
- Maintains responsibility for Lindenwood’s brand and communication across organic social media and 数字 platforms.
- Monitors all social media platforms for appropriate content and executes updates as needed.
Jason Waack - Web战略和发展
网络战略和发展经理
- Manage the university's portfolio of websites. This includes ongoing evaluation and revision of the site's functionality and content for effectiveness, 监控, and implementing relevant best practices and trends in website content.
- Assist and train a network of web contributors who are responsible for overseeing and updating their departments website content.
- Act as a liaison between the Department of Information Technology, 市场推广及传播, and outside vendors to resolve technical problems and improve the site experience.
- Ensure pages conform to SEO best practices and accessibility.
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